Debenhams increases international ambitions

Debenhams has taken steps to increase its global sales by creating the new role of international ecommerce marketing manager.


The post holder will be responsible for planning seasonal promotion and marketing campaigns and ensuring the initiatives drive sales and profit.

A Debenhams spokesman says: “Our international delivery already spans seven countries as well as a dedicated Irish site and we are looking to expand coverage.”

The move comes as more retailers focus their attention on international ecommerce. Marks & Spencer is set to launch a transactional website in France this year as part of wider plans to open a food and womenswear store on the Champs Elysees in Paris.

Radley moved into international delivery in November with the premium handbag and accessories retailer setting up delivery to 45 countries, while young fashion chain USC launched international shipping from its site in August.

Debenhams has recently taken steps to become more of a multichannel retailer, launching transactional Android and Nokia apps in March following the launch of its first transactional iPhone app late last year.

The business, which has 61 international franchise stores across 24 countries, reported a 1.5% fall in like-for-like sales for the six months to 26 February.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here