Toyota partners with Microsoft

Toyota drivers will be able to access internet-based services in their vehicles following a partnership with Microsoft.


The Japanese car manufacturer has invested $12m (£7.4m) in new joint venture Toyota Media Service Company to develop multimedia technologies for its cars.

The media subsidiary will also develop in car GPS and energy management systems.

The digital technologies will be available in Toyota’s hybrid models launched in 2012 and could be rolled out globally by 2015.

Akio Toyoda, president of TMC, says the venture develops a new link between vehicles, people and smart centre energy-management systems.

He adds that it is the next step in “developing greater future mobility and energy management” for consumers and will be Toyota’s “contribution to society”.

Toyota recently revealed a new global strategy and corporate philosophy as it attempts to regain its reputation for quality vehicles following a number of product recalls.

It has also axed the role of UK marketing director.

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