NatMag digital chief departs

The National Magazine Company’s digital publisher Sara Stephenson has left after 17 years.

/b/e/b/natmags160.jpg

The Hearst-owned company hasn’t yet decided if it will replace Stephenson, who is understood to have left to pursue her own projects.

Cosmopolitan head of brand expansion Rebecca Miskin will take over her duties in the interim. Miskin was recently named as a non-executive director of Centaur Media, publisher of Marketing Week, and a member of its renumeration committee.

Stephenson, who left the company two weeks ago, has held sales, publishing and digital roles while at NatMag, overseeing developments including the launch of its Allaboutyou portal. When it launched in 2008, the property was to act as an umbrella brand for the websites of Good Housekeeping, Country Living, She, Prima, Coast and House Beautiful.

Earlier this year, US publisher Hearst, owner of NatMag in the UK, bought French publisher Lagardère’s international magazine division, including Elle, Inside Soap and Psychologies.

It also acquired digital marketing agency iCrossing last year as part of plans to offer brands greater media integration and more creative commercial partnerships.

NatMag-owned Cosmopolitan relaunched its website for the first time since 2008 to allow for greater integration and closer partnerships with advertisers, as part of plans to grow the commercial appeal of its assets. Miskin, former general manager of iVillage, is overseeing brand expansion.

Read marketing Week’s feature on magazine publishers and apps here.

This story first appeared on newmediaage.co.uk
For more digital stories and analysis click here now

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here