Bebo relaunches with design refresh

Teen social networking site Bebo has relaunched with a homepage refresh and new features in a bid to reverse its decline in users.

/f/p/n/Bebo.jpg

The site was bought in 2008 by AOL for $850m (£417m) but is was sold for just $10m (£6.2m) two years later as it struggled to compete against rivals such as Facebook and failed to provide a return on investment.

Its monthly UK visitors fell to 1.9 million in January 2011 compared to the 5.7 million it was achieving in the same month the previous year, according to comScore.

It was bought by US-based Criterion Capital Partners who have revamped the site with new innovations including “emotion markers” to comment on friends’ news feeds and photos. The “cool”, “funny”, “sorry” and “OMG” markers work in a similar way to the Facebook “like” button.

The site now has customisable profile designs and is making it easier to integrate content from other rival social networks such as Facebook and Twitter into Bebo. Bebo also launched an official Twitter account last week.

Other changes include a drop-down box featuring notifications about recent activity or new messages and a new personal “feed tab” on users’ profiles similar to the feed that appears on the Bebo home page.

However, some users have already flocked to the site to complain about the redesign, with some of the objections appearing automatically on the Bebo’s homepage.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here