Prada escapes censure for “underweight model” campaign

Prada Retail has been cleared of irresponsibly using an underweight model in a Miu Miu press campaign.

/m/e/d/PradaModel.jpg

The ad in The Times newspaper featured model Kasia Struss sitting on a chair in front of a mirror holding a handbag and wearing a low cut, sleeveless dress.

Complainants said that the ad was irresponsible because the model was “significantly underweight”. The use of “size zero” models in fashion shows and in marketing has been the focus of fierce debate for some years.

Prada Retail says that it endeavours “to employ healthy models” and it does not condone the use of models underweight. Struss has worked for a variety of fashion houses for about five years and it was clear from her portfolio she is naturally tall and slim.

The company pointed out that she has featured in a Journal Portrait for the Council of Fashion Designers of America, which has a scheme to promote healthy models. It added that the lighting in its “high fashion” campaign highlighted Struss’ features and pale skin but an image of her back and frame showed that she was not underweight.

The Advertising Standards Authority noted that the lighting and make up emphasised the model’s body shape but that she was healthy and the ad was typical for fashion products.

/t/j/n/Prada_Ad.jpg

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here