The codes will provide diners with a short-cut to an online video, hosted on the brand’s website and YouTube channel. This shows the ’dish of the month’ being prepared and cooked by one of the hotel chain’s chefs.
The idea was developed by the group’s digital marketing agency, I Spy to help promote the brand’s restaurants to a creative and tech-savvy customer base.
Hotels are keen to work with the latest technical innovations and Starwood Hotels and Resorts recently introduced check in to hotels and rooms via mobile handsets using radio frequency identification (RFID) technology.
Amy Clarke, e-commerce manager at Radisson Edwardian, says: “Restaurants are a promotional priority at the moment and I Spy has given us an incredibly powerful vehicle to help boost their profiles. Knowing how a dish looks at the ordering stage is very useful, so the QR codes will be genuinely helpful to customers.”
Read Marketing Week’s feature on QR codes here.