The new shopping card, designed as a staff incentive scheme, allows cardholders to give a partner or spouse a duplicate card to benefit from the employee discount.
Asda positions its gift card range as ideal staff rewards and incentives, particularly schemes where there is a need to reload the card with money.
Cardholders can check their balance online or in-store.
The pre-pay shopping card can hold up to £1,000.
Marketing Week Live! will be the first time Asda Business Rewards has exhibited its entire range of gift vouchers, gift wrapped wine and gift card management system, which includes its children’s pocket money card Monkey Bank, student card and Christmas savings card together.
Visit Asda Business Rewards at Stand number A215, at Marketing Week Live! on 29th and 30th June 2011.