T-Mobile has launched a spoof dance video to tap into the Royal Wedding fever as part of its “Life’s For Sharing” brand campaign.
The three minute YouTube video features lookalikes of Prince William, Kate Middleton, the Queen, Prince Charles, Prince Harry and other high-profile members of the Royal family performing a choreographed wedding dance routine.
The video is the first T-Mobile campaign to be released exclusively online.
In line with T-Mobile’s previous award-winning flash mob dance campaigns, the video also features the reactions of members of the public and T-Mobile staff to the Royal Family lookalikes’ routine to East 17’s House of Love.
T-Mobile says a teaser video it posted on YouTube on Tuesday (12 April) attracted 170,000 views in 24 hours.
Director of brand at T-Mobile Spencer McHugh says: “It’s a congratulatory message to William and Kate, as well as a way of capturing the nation’s mood of celebration and jubilation in true T-Mobile style and in a digital format that will allow people to share it with their family, friends and online communities immediately.”
The video launches today (15 April) on YouTube and T-Mobile’s Facebook page. It was developed by Saatchi & Saatchi.