Wills and Kate throw shapes in T-Mobile ad

/w/h/u/TMobile.jpg

T-Mobile has launched a spoof dance video to tap into the Royal Wedding fever as part of its “Life’s For Sharing” brand campaign.

The three minute YouTube video features lookalikes of Prince William, Kate Middleton, the Queen, Prince Charles, Prince Harry and other high-profile members of the Royal family performing a choreographed wedding dance routine.

The video is the first T-Mobile campaign to be released exclusively online.

In line with T-Mobile’s previous award-winning flash mob dance campaigns, the video also features the reactions of members of the public and T-Mobile staff to the Royal Family lookalikes’ routine to East 17’s House of Love.

T-Mobile says a teaser video it posted on YouTube on Tuesday (12 April) attracted 170,000 views in 24 hours.

Director of brand at T-Mobile Spencer McHugh says: “It’s a congratulatory message to William and Kate, as well as a way of capturing the nation’s mood of celebration and jubilation in true T-Mobile style and in a digital format that will allow people to share it with their family, friends and online communities immediately.”

The video launches today (15 April) on YouTube and T-Mobile’s Facebook page. It was developed by Saatchi & Saatchi.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here