Ann Summers’ Squeal Deal ruffles M&S feathers

Marks & Spencer has threatened Ann Summers with legal action for adapting its “Your M&S” logo and slogan for a promotional deal on lingerie, sex toys and lickable lubrication.


The S&M Squeal Deal sales promotion apes the M&S £10 Meal Deal and offers “an exciting combination of treats to brighten your bank holiday”. The £29 includes a “main” item, a “side” and a “dessert”.

The packaging draws on the M&S brand colours and has launched around the same time that M&S would usually launch its own special occasion promotions for the upcoming bank holidays and Royal Wedding.

It also includes a play on the retailer’s former slogan with the words: “It’s not just sex, it’s Ann Summers sex”.

A Marks & Spencer spokesperson says: “Over the last 127 years Marks & Spencer has built up a great reputation for quality and trust in the hearts and minds of the British public. When we believe these values are being infringed, we do whatever we can to protect our brand and our customers. We therefore are taking legal advice with a view to issuing legal proceedings.”

Ann Summers was unable to comment at the time of writing.

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