Success of i newspaper leads to Saturday edition

The publisher of the daily i newspaper is to launch a Saturday edition of the title only six months after launch.


The iSaturday one section edition will be priced 30 p and debut on 7 May.

The i published its first audited circulation data in January and in February posted a figure of 175,714.

The circulation dipped in March by 2.45% but this is attributed to the advertising campaign featuring Dom Joly and Jemima Khan coming off air.

The publisher says that the decision to launch a Saturday edition is to meet consumer demand.

Andrew Mullins, managing director of i and The Independent, says: “The forthcoming Saturday launch reflects the success we have had so far with i. As the circulation figures for i continue to hold strong, it shows the appetite readers in the UK have for a digested quality read.”
The arrival of the i has apparently had little impact on the circulation of sister title The Independent, whose circulation for March only dipped 0.32%.

The Independent was bought by Alexander Lebedev, owner of The Evening Standard, in March last year.

Read an interview with MD Andrew Mullins here.

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