Success of i newspaper leads to Saturday edition

The publisher of the daily i newspaper is to launch a Saturday edition of the title only six months after launch.

/p/f/o/inewspaper160.jpg

The iSaturday one section edition will be priced 30 p and debut on 7 May.

The i published its first audited circulation data in January and in February posted a figure of 175,714.

The circulation dipped in March by 2.45% but this is attributed to the advertising campaign featuring Dom Joly and Jemima Khan coming off air.

The publisher says that the decision to launch a Saturday edition is to meet consumer demand.

Andrew Mullins, managing director of i and The Independent, says: “The forthcoming Saturday launch reflects the success we have had so far with i. As the circulation figures for i continue to hold strong, it shows the appetite readers in the UK have for a digested quality read.”
The arrival of the i has apparently had little impact on the circulation of sister title The Independent, whose circulation for March only dipped 0.32%.

The Independent was bought by Alexander Lebedev, owner of The Evening Standard, in March last year.

Read an interview with MD Andrew Mullins here.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here