Tesco buys into Blinkbox

Tesco has bought an 80% stake in video-on-demand service Blinkbox as part of its push into the home entertainment market.

/j/c/t/tescoblinkbox.jpg

Blinkbox offers users more than 9,000 films available to stream via the internet. It was previously owned by private equity firms Eden Ventures and Nordic Venture Partners.

Richard Brasher Tesco’s UK CEO says the acquisition of the movie streaming site means the supermarket can “link together” the physical purchase of films and entertainment with digital technology to create a multichannel entertainment offer.

Yesterday at Tesco’s end of year results presentation, Tesco CEO Philip Clarke described how internet retail has driven the evolution of the supermarket’s strategy and outlined how building a multichannel business was one of the company’s six objectives for growth.

Cusomters can link directly to Blinkbox from the entertainment area of Tesco’s site but both parties maintain that the aqcuisition will not have any effect on the branding of the video site.

Tesco also said it is yet to be decided whether Blinkbox will be cross-promoted through Clubcard.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here