web comment

WHAT YOU SAID

Is social a lazy’s game?
Fujitsu’s Simon Carter’s criticism that social media can make the discipline of marketing ’lazy’ sparked a fierce debate. Read the article at www.mwlinks.co.uk/LazyMarketers and see comment extracts below…

To brand social marketing channels as “lazy” is itself perhaps a bit of a lazy generalisation. Spending millions of pounds on traditional TV ads in isolation has got to be lazier than engaging with consumers online?
Jamie Gavin

Social media offers tremendous opportunities, but we must not allow ourselves to become complacent in how we use it. Ultimately, the value of
marketing and PR comes down to how well we help customers relate to our brand and feel compelled to make some type of brand affinity or purchasing decision. That requires a strategy that utilizes social media as one of many components.
Keith Trivitt, Public Relations
Society of America

Online marketing, with email, web, search, social, blog (no, I don’t consider blog part of social), rich media has moved marketing from an art to a science. The foundation is the same and equally (or even more) important, eg target audience, pain points, message, but today, you also need to understand all the different routes to market. The consumer is in the driving seat now, and we need to make sure that we are available and present for them as they see fit.
Jan Jivmark

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here