Is social a lazy’s game?
Fujitsu’s Simon Carter’s criticism that social media can make the discipline of marketing ’lazy’ sparked a fierce debate. Read the article at www.mwlinks.co.uk/LazyMarketers and see comment extracts below…
To brand social marketing channels as “lazy” is itself perhaps a bit of a lazy generalisation. Spending millions of pounds on traditional TV ads in isolation has got to be lazier than engaging with consumers online?
Social media offers tremendous opportunities, but we must not allow ourselves to become complacent in how we use it. Ultimately, the value of
marketing and PR comes down to how well we help customers relate to our brand and feel compelled to make some type of brand affinity or purchasing decision. That requires a strategy that utilizes social media as one of many components.
Keith Trivitt, Public Relations
Society of America
Online marketing, with email, web, search, social, blog (no, I don’t consider blog part of social), rich media has moved marketing from an art to a science. The foundation is the same and equally (or even more) important, eg target audience, pain points, message, but today, you also need to understand all the different routes to market. The consumer is in the driving seat now, and we need to make sure that we are available and present for them as they see fit.