Facebook looks to marketing reinforcements for ads boost

Facebook is expanding its UK marketing department in an effort to improve relationships with brands and their agencies to encourage them to use the site as an advertising platform.

The social networking site is looking to add two senior marketing executives for Europe to push its marketing products and liaise with brands about launching Facebook ad campaigns.

The new executives will also be involved with Facebook Studio, its new community website that enables marketers to share campaigns and inspires them to book ad spots.

Facebook will hope its beefed-up marketing presence will persuade more European brands to launch integrated campaigns on Facebook first, such as BT’s Adam and Jane wedding ad that debuted on the site before rolling out on TV.

The social network is also looking to increase staff outside the US. About 70% of Facebook users are based in other territories.

Ads on Facebook jumped 40% in cost-per-click price in the first quarter, according to research firm Efficient Frontier. The site posted $1.86bn (£1.14bn) in advertising revenue in 2010, while rival Twitter is expected to reach $150m (£92m) in ad revenue this year, according to eMarketer.

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