Facebook looks to marketing reinforcements for ads boost

Facebook is expanding its UK marketing department in an effort to improve relationships with brands and their agencies to encourage them to use the site as an advertising platform.

The social networking site is looking to add two senior marketing executives for Europe to push its marketing products and liaise with brands about launching Facebook ad campaigns.

The new executives will also be involved with Facebook Studio, its new community website that enables marketers to share campaigns and inspires them to book ad spots.

Facebook will hope its beefed-up marketing presence will persuade more European brands to launch integrated campaigns on Facebook first, such as BT’s Adam and Jane wedding ad that debuted on the site before rolling out on TV.

The social network is also looking to increase staff outside the US. About 70% of Facebook users are based in other territories.

Ads on Facebook jumped 40% in cost-per-click price in the first quarter, according to research firm Efficient Frontier. The site posted $1.86bn (£1.14bn) in advertising revenue in 2010, while rival Twitter is expected to reach $150m (£92m) in ad revenue this year, according to eMarketer.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here