Ministers are working with car manufacturers to develop an easy-to-understand measurement that can be included on ’product labels’ to help consumers make better choices when considering the environmental impact of a vehicle.
Commonly displayed information such as the number of miles a car can drive on a gallon of fuel are useful, says the government, but do not offer consumers a complete picture of what the full cost of the car will be. Inefficient cars that use a lot of fuel are likely to have higher insurance premiums and a higher road tax levy.
The initiative is part of the government’s long-term plans to improve the information that consumers get when making purchases. It recently unveiled plans to develop a system that gives consumers instant digital access to the data collected on them by brands for marketing purposes.
Separately, the government has facilitated the setting up of a research and development unit to investigate ways of providing consumers with product information regarding their impact on health and the environment.
The aim is to publish a paper with recommendations for manufacturers and retailers, with recommendations expected by the end of the year.