O2 and Tinie Tempah band up for first “flash exit”


O2 has teamed up with Tinie Tempah to execute the reverse of a flash mob, in what the telecoms company says is the first ever “flash exit”.

A new ad features the pop star singing at a gig to 400 fans who slowly leave the venue, leaving just one unsuspecting competition winner to enjoy a one-on-one performance.

The activity was created as part of O2’s “Thinking of You” campaign and aims to explain how far the company is prepared to go for its customers.

The ad will be screened in two 60 second ad spots during ITV’s Britain’s Got Talent and Channel 4’s Million Pound Drop on Saturday (23 Apri).

A behind-the-scenes documentary will also be available on a dedicated microsite.

The campaign was created by Pd3.

As part of O2’s music affiliation, it recently launched a YouTube channel to showcase live gigs from the Academy venues it sponsors. It is also the official network of the Take That Progress Live tour.

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