Discounters enjoy record market share

Discount grocery retailers are enjoying a resurgence with Aldi and Lidl reporting the fastest growth in the supermarket sector in the three months to 17 April, according to the latest supermarket share figures from Kantar Worldpanel.

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Aldi and Lidl reported year-on-year sales increases of 15% and 14.7% respectively and both reported their highest ever market share. Aldi reached 3.3% share and Lidl 2.6%.

Edward Garner, communications director at Kantar Worldpanel, says their growth is driven by existing shoppers spending more and is not a re-run of the discounters peak trading in 2008 when consumers traded down from the Big Four supermarkets in response to the recession.

Upmarket grocer Waitrose continues to report strong growth and recorded the next fastest growth at 7.7%.

Total grocery growth of 3.6% marked a recovery from the sharp decline to only 2.6% growth reported last month.

Of the major four retailers, Tesco, Asda, Sainsbury’s and Morrisons, only the latter lifted its share to 11.9% up from 11.8% a year ago.

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