Somewhere among its values and personality, your brand has a soul. A living, breathing organism with limitless ability to grow your business. It’s up to you as marketing director, to guard and protect that soul. At times that might mean you presenting a compelling case against a tempting commercial opportunity. In doing that tough job […]
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
What is the function of branding? I ask because April witnessed two major case studies from big British companies that either represented or repudiated best branding practice – depending on your answer to the question above. If we take branding to be simply communication and spin then we should agree with the marketing experts who […]
Click here to read the cover feature: Are you changing the way you buy media?Click here to read what the brand owners thinkClick here to read what the media agencies think Ian Clark, former director of special projects, News International In the past, media owners were not focused enough on their clients’ sales, but there […]
Click here to read the cover feature: Are you changing the way you buy media?Click here to read what the brand owners thinkClick here to read what the media owners think Irwin Gotlieb, chief executive, Group M The idea that evolution will bring us a scenario where brands buy their own media directly from media […]
Click here to read the cover feature: Are you changing the way you buy media?Click here to read what the media agencies think Click here to read what the media owners think Ottokar Rosenberger, UK country manager, eHarmony How we deal with data will dictate how this is going to play out. I can see […]
Marks & Spencer has confirmed that former Tesco.com CEO Laura Wade-Gery will join the retailer as multichannel e-commerce director on 4 July, earlier than thought.
Music video service Vevo has gone live in the UK via the web and mobile.
The Wrigley Company has appointed US Coca Cola marketer Daniela Campari as UK marketing director to “re-invigorate and expand” its brands.
A new Culture Watch research project could unearth some valuable insights for marketers based on changing demographics. Brands have come a long way in understanding and showing cultural diversity since Microsoft’s infamous faux pas in 2009, where it shot an ad showing a white woman, Asian man, and black man, only to Photoshop the black […]
Mars has put former Kraft marketer Michael Magee in charge of a £56m ad push that it hopes will increase its share of the UK confectionery market.
Starbucks is to introduce a range of bottled frappuccino drinks for the retail trade as it increases its efforts to become a household FMCG brand.
The Foreign and Commonwealth Office (FCO) is partnering with brands including the AA and The Independent in an overhaul of its travel information services.
The advertising watchdog has handed marketers a clear idea of what it considers inappropriate online communication by issuing its first ruling in the area.
Travelsupermarket.com’s television ad featuring X Factor act Jedward has been banned for misleading viewers on how much they could save by using the site.