Month: April 2011

Proceed with caution along the social media highway

Debate about the merits of social media is never far from the top of a marketer’s agenda. Sceptics doubt the benefits for brands of the new social platforms, while new media evangelists are quick to champion the groundbreaking changes it might offer to brand management.

How to boost our confidence

Marketing Week

The latest Bellwether report shows marketers are taking a more “cautious approach to marketing expenditure”, with a decrease in marketing budgets for the second consecutive quarter. As another sign of faltering confidence in the industry, it’s important for marketers to take stock of their campaigns and ensure their budget is spent wisely and their campaigns […]

Puma.Peace: The sports brand’s CSR programme is award-winning

CSR has come of age

Marketing Week

I read your cover feature ’The New CSR: This Time It’s Profitable’ (MW 14 April) by Michael Barnett with great interest. It’s not just that CSR is coming of age there is also a sea change in the way that consumers engage with brands that is driving this ’new CSR’. Being ’good’ is the new […]

CSR vs the money men

Marketing Week

Our recent feature on how a new approach to ethical business and CSR can help the bottom line generated interesting debate. Read the feature at www.mwlinks.co.uk/TheNewCSR and comments below: Good article, but most CSR professionals I know (myself included) have been saying this for years and we’ve been banging our heads against the wall. It’s […]

Old Spice

Old Spice launches Jungle Wilderness spot with new frontman

Matthew Chapman

Old Spice is launching a follow up to its hugely successful ’The Man Your Man Could Smell Like’ advert to promote a new variant of the fragrance. The ’Jungle Wilderness’ television spot by Wieden + Kennedy pushes its new Danger Zone scent and targets ’brave explorers’ outside of the US market. It is unclear which […]

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Mobile drives retail search traffic

Rosie Baker

The number of consumers searching for retail information on mobile devices more than trebled in the first quarter of the year, according to figures from the first Online Retail Monitor (ORM) from Google and The British Retail Consortium.

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O2 and Tinie Tempah band up for first “flash exit”

Lara O'Reilly

O2 has teamed up with Tinie Tempah to execute the reverse of a flash mob, in what the telecoms company says is the first ever “flash exit”. A new ad features the pop star singing at a gig to 400 fans who slowly leave the venue, leaving just one unsuspecting competition winner to enjoy a […]