Retailers report unexpected high in March
Rosie BakerRetailers recorded an unexpected rise in sales in March, driven by non-food sales, according to the Office of National Statistics (ONS).
Month: April 2011
Brands I want to hate but cannot
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Nationwide names marketing chief
Joe FernandezNationwide has hired Andy McQueen as its second most senior marketer with a brief to “maximise the potential” of the building society’s brand.
TalkTalk tops telecoms complaints list
Lara O'ReillyTalkTalk is the most complained about telecoms provider, according to an Ofcom report.
This isn’t just any old brand infringement…
Rosie BakerI know I’m not the only person that had a little chuckle at the promotional stunt Ann Summers pulled this week playing on Marks & Spencer’s advertising for the launch of its S&M Squeal Deal promotion, but brand infringement is not a laughing matter. Ann Summers used the very successful M&S Meal Deal concept which […]
ShopStyle owner focuses on content to drive UK growth
Lara O'ReillyUS-based Sugar Inc, parent company to social shopping engine ShopStyle, is looking to expand its presence in the UK by driving awareness around its content sites PopSugar and FabSugar.
M&S readies Britain’s Got Talent-themed kids push
Rosie BakerMarks & Spencer is partnering with ITV for its first ever childrenswear TV ad in a bid to grow its market share.
Apple “firing on all cylinders” after record iPhone sales
Lara O'ReillyApple’s earnings almost doubled in the second quarter, boosted by record iPhone sales.
YouTube in drive to lift advertising revenue
Lara O'ReillyYouTube is looking to increase its number of TV broadcaster partners in an effort to boost its sponsorship and display advertising revenue.
FMCG-style product labelling on cards for cars
Russell ParsonsThe government wants car marques to carry information on their running costs in brand communications so consumers can see which models are better for the environment.
Facebook looks to marketing reinforcements for ads boost
Lara O'ReillyFacebook is expanding its UK marketing department in an effort to improve relationships with brands and their agencies to encourage them to use the site as an advertising platform.
A fairytale union of brand and heritage
Mark RitsonEasily the best branding story of the past few weeks is the announcement of a special edition BMW being sold in limited numbers to celebrate the Royal Wedding. The car, available in Regal Red, Bridal White or Imperial Blue, is upholstered in Windsor White Dakota leather and comes with a commemorative “Will” emblem on the […]
Brands close to Kate gain royal endorsement
MaryLou CostaBrands chosen by Kate Middleton need to use PR to maximise that royal association as excitement over her wedding to Prince William mounts, according to research commissioned by Marketing Week. Burberry trench coat? Check. Links of London earrings? Check. Whistles blouse? Check. These are just some of the brands royal bride-to-be Kate Middleton has been […]
Mixing the old and new creates a potent promotional cocktail
Michael BarnettBrands may increase their redemption rates by shifting promotional activity online, but they would be unwise to ditch traditional channels.
The Secret Marketer: London Marathon better bet for scandal averse brands
David CoveneyI have just got back from my first London Marathon. I am feeling hugely upbeat and have a real spring in my step after a long day in the capital sun. Quite how the runners must be feeling I am not so sure, but as a spectator it was hard not to get carried away […]