Ann Summers pulls out of Squeal Deal
Rosie BakerAnn Summers has pulled its Squeal Deal promotional campaign after Marks & Spencer threatened the sex toy retailer with legal action.
Month: April 2011
Magnum Pleasure Hunt leaves users searching
Lara O'ReillyLara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.
News Int takes on Google and ITV for ad revenue
Lara O'ReillyNews International is to redefine its largely print-based business model as it looks to compete with multiplatform media giants, including Google and ITV, for ad revenues.
Ann Summers’ Squeal Deal ruffles M&S feathers
Rosie BakerMarks & Spencer has threatened Ann Summers with legal action for adapting its “Your M&S” logo and slogan for a promotional deal on lingerie, sex toys and lickable lubrication.
HP appoints CMO to “unify” consumer and business divisions
Lara O'ReillyHewlett-Packard has appointed Martin Homlish as its chief marketing officer from business management software brand SAP.
Reckitt Benckiser looks to Durex to protect sales
Russell ParsonsReckitt Benckiser says recently acquired SSL brands Durex and Scholl helped lift first quarter revenue by 15%.
Tesco to ramp up social media in “sharper” marcoms drive
Rosie BakerTesco says it must improve its marketing to drive growth in the UK after reporting falling sales in the final quarter of the year.
Tesco buys into Blinkbox
Rosie BakerTesco has bought an 80% stake in video-on-demand service Blinkbox as part of its push into the home entertainment market.
News Corp mulls Formula 1 takeover
Russell ParsonsRupert Murdoch’s News Corporation is thought to be considering a bid to acquire Formula 1 racing.
Case study: P&G’s Tide: Going the extra mile – how to manage expectations
Marketing WeekClick here to read the cover story ’Above and beyond the call of duty’ Click here to read about brands that have gone above & beyond the call of duty Click here for a Q&A with Louise Fowler business leader of brand and marketing for The Co-operative Financial Services Click here to read why Charlotte […]
Above & beyond
Marketing WeekClick here to read the cover story ’Above and beyond the call of duty’ Click here for a case study on how Procter & Gamble-owned US laundry brand Tide went the extra mile Click here for a Q&A with Louise Fowler business leader of brand and marketing for The Co-operative Financial Services Click here to […]
Q&A: Louise Fowler, business leader of brand and marketing for The Co-operative Financial Services
Marketing WeekClick here to read the cover story ’Above and beyond the call of duty’ Click here for a case study on how Procter & Gamble-owned US laundry brand Tide went the extra mile Click here to read about brands that have gone above & beyond the call of duty Click here to read why Charlotte […]
Acts of kindness must be spontaneous
Charlottle McElenyClick here to read the cover story ’Above and beyond the call of duty’ Click here for a case study on how Procter & Gamble-owned US laundry brand Tide went the extra mile Click here to read about brands that have gone above & beyond the call of duty Click here for a Q&A with […]
Yahoo! profit plummets
Rosie BakerYahoo! has reported a 28% fall in profit to $223m (£136m) for the first quarter of the year.
Success of i newspaper leads to Saturday edition
Branwell JohnsonThe publisher of the daily i newspaper is to launch a Saturday edition of the title only six months after launch.