Month: May 2011

Madness slow the pace for Kronenbourg ad

/p/w/r/Madness.jpg Eighties pop band Madness are the latest musicians to appear in beer brand Kronenbourg 1664’s “slow the pace” marketing campaign. The band will be seen performing a slowed-down version of their 1980 hit “Baggy Trousers”. The ad was created by BBH. The “slow the pace” campaign pushes the beer as a drink to be […]

Tesco looks to new brands


Tesco plans to extend its range of owned product brands such as its F&F and Technika brands, and will introduce more food and non-food brands in the next few months.

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