Cadbury launches pampering range

Cadbury is diversifying into beauty products by launching a range of Dairy Milk branded pampering products.


The chocolate maker is partnering with beauty brand Anatomicals to launch the range to promote the introduction of three new flavours for its Bliss chocolate bar.

The Bliss Chocolate Truffle Bath Creme, Hazelnut Exfoliating Wash and Toffee Body Butter will be exclusively available through Asos online and John Lewis on the high street.

The range supports Dairy Milk Bliss bar’s positioning as “the world’s most pampered chocolate bar”.

Cadbury is introducing Chocolate Truffle, Hazelnut Truffle and Toffee Truffle variants of the Dairy Milk Bliss bar, which launched in September last year.

Cadbury is also introducing a larger “ten chunk” 110g bar size.

The launch will be supported by an integrated outdoor, press, in store and PR campaign targeting 35 to 44 year old women. The creative campaign was developed by Fallon. Media planning and buying has been handled by Phd.

Cadbury is also poised to launch an advertising campaign for its recently launched bite-size chocolate product Chocos.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here