Ford claims the introduction of its SYNC and MyFord Touch technology will give Focus owners and passengers access to a secure wireless internet connection in car, at no additional cost if they use a USB modem or smartphone connection.
The car marque says that until now in-car WiFi has only been available in luxury vehicles and it will be the first to offer the technology in a family-oriented vehicle under £16,000.
Christof Kellerwessel, Ford’s chief engineer for electronic and electrical systems, says: “Ford is an automaker that is quickly becoming a personal technology company as well. We’re finding that Ford customers are tech savvy and they want to be able to use their WiFi enabled devices while on the move. A reliable in-car internet connection is therefore extremely important to them.”
The car marque also plans to launch a “huge” campaign when the technology is introduced in 2012, but no specifics have been developed yet.
Ford launched its first global campaign for the Focus earlier this year including 50 short adverts highlighting in-car technology.
Rival car manufacturer Toyota recently partnered with Microsoft to develop in-car access to internet services.