News Int claims data shows iPad is “valuable market”

News International has revealed its Times and Sunday Times iPad figures for the first time, claiming that the data proves there is a “valuable market” for newspaper tablet apps.


About 5% of the Times’ combined print and digital audience now read the newspaper’s content on the iPad, according to News International research conducted in February.

The Times’ print circulation dropped 13.49% year on year to 445,109 in March, according to its latest ABC figures, while 79,000 people a month subscribe to its digital editions online through its paywall or via electronic devices.

IPad editions of The Times are downloaded 25,000 times a day on average. The Sunday Times attracts an average of 22,000 downloads per edition.

Access to The Times’ iPad editions costs £2 a week or £9.99 a month. News International claims the average Times iPad subscriber is 47 years old with an average household income of £109,000.

Digital commercial director Alex Hole claims the high subscription volume combined with repeat daily use prove that iPad apps can be valuable. He adds that they are also an increasingly attractive proposition to advertisers.

“There is a great appetite to reach that attractive early adopter audience and advertisers are now including the iPad as an important part of the marketing mix, to complement print or online display,” says Hole.

He continues: “In future we see a time for more complex targeting around demographic, the user journey or different times of day to meet advertisers’ needs more comprehensively.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here