Sainsbury’s feeds families for £50

Sainsbury’s is launching a £10m advertising campaign to push a new menu promotion that claims it can help shoppers feed their families for £50 a week.


The initiative is the latest the supermarket has run to help families shop and eat healthily on a budget.

Sainsbury’s has previously said that it’s Feed Your Family for a Fiver meal promotion helped boost performance.

It is running double page press ads in national newspapers from today (4 May) highlighting breakfast, lunch and dinner dishes for a family of four for seven days, including a Sunday roast.

The recipes include the recommended 5 fruit and vegetables a day, Fairtrade bananas, British chicken, free range eggs and pole and line caught tuna.

Sainsbury’s has made the shopping list and recipes to make all the meals available online, via its iPhone app and in store leaflets.

There will also be TV ads and digital activity.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here