Sainsbury’s is launching its first above the line campaign for its fashion ranges.
Ads, created by AMV.BBDO, will push the summer collection of its TU clothing brand, which it launched six and a half years ago.
The move comes as rival supermarket chains including M&S and Tesco launch major fashion pushes for their clothing brands.
The television, press and digital activity will introduce the strapline ’clothes you can’t wait to wear’.
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