Morrisons cautious despite sales rise

Morrisons has posted a strong sales increase for the first quarter of the year as its petrol and Price Crunch promotions and the royal wedding helped boost sales.


The supermarket says sales increased 4.2% during the period. Like for like sales, which strip out new stores increased 2.5%.

Morrisons says its promotions such as Price Crunch, Fuel Britannia and Let’s Celebrate Easter campaign have attracted record number of shoppers to stores during the period.

Despite the sales increases, Morrisons remains cautious about the “challenging economic backdrop” and rising oil and commodities prices putting pressure on shoppers.

The supermarket intends to continue to focus on delivering profitable growth through initiatives such as convenience stores and online operations, as outlined by CEO Dalton Philips earlier in the year.

In a statement the supermarket says: “In this environment our unique fresh and quality offer, backed by value pricing and an outstanding and innovative promotional programme has again proved to be exactly what consumers want.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here