E.on and Tesco team up

Tesco has teamed up with E.on so that customers can pay their energy bills with Clubcard vouchers, in a bid to rival Sainsbury’s energy partnership with British Gas.

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The pilot deal follows the partnership between British Gas, the Nectar loyalty scheme and Sainsbury’s revealed earlier this year.

Tesco and E.on will also add 50% of the value of Clubcard vouchers used to pay for E.on’s services so for every £10 voucher, customers can redeem £15.

E.on hopes the initiative will improve loyalty and boost customer retention.

The trial will run until 5 August 2011 and could be rolled out permanently.

The reward offer extends E.on and Tesco’s existing deal that allows customers to earn Clubcard points on their energy bills.

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