E.on and Tesco team up

Tesco has teamed up with E.on so that customers can pay their energy bills with Clubcard vouchers, in a bid to rival Sainsbury’s energy partnership with British Gas.


The pilot deal follows the partnership between British Gas, the Nectar loyalty scheme and Sainsbury’s revealed earlier this year.

Tesco and E.on will also add 50% of the value of Clubcard vouchers used to pay for E.on’s services so for every £10 voucher, customers can redeem £15.

E.on hopes the initiative will improve loyalty and boost customer retention.

The trial will run until 5 August 2011 and could be rolled out permanently.

The reward offer extends E.on and Tesco’s existing deal that allows customers to earn Clubcard points on their energy bills.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here