Sony chief says sorry for data hack

Sony CEO Howard Stringer has apologised for the security breach on its PlayStation network that resulted in the theft of millions of customers’ details.


In a letter on the official Sony PlayStation blog, Stringer admits he wished the company could have “gotten the answers [it] needed sooner” but says that forensic analysis of the situation was “time-consuming”.

He adds: “I know some believe we should have notified our customers earlier than we did. It’s a fair question.

“As soon as we discovered the potential scope of the intrusion, we shut down the PlayStation Network and Qriocity services and hired some of the best technical experts in the field to determine what happened.”

Stringer says Sony is upgrading its security to defend itself against further attacks.

The company will also introduce a “welcome back” package for customers when the PlayStation and Qriocity services are back online, including membership extensions and free PlayStation Plus membership.

Sony’s “buzz” slumped to -9.65 yesterday (5 May), down from +17.4 on 25 April, before details about either of the attacks emerged, according to YouGov’s Brand Index, which measures brand reputation.

Sony first announced that more than 77 million PlayStation gamers may have had their details stolen after an “illegal and unauthorised” intrusion on 26 April.

The company suffered a second blow to its online systems and brand reputation on 3 May when it informed an additional 25 million customers their details had been compromised in a second attack by hackers on its Sony Online Entertainment network.

Click here to read Howard Stringer’s letter in full.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here