The £19.89 “Shine” promotion is named after Take That’s number one hit and the year the boy band formed.
It has been designed to celebrate Robbie Williams’ first tour with Take That since he split with the band in the 90s and tap into the excitement around the reunion tour which saw concert tickets sell out in under 48 hours.
Fans with tickets to the show can book a themed Etap hotel room decked out with Take That memorabilia and receive an exclusive limited edition copy of the band’s new album Progress, posters and t-shirts.
Guests can also take the items home as a souvenirs.
The budget hotel chain, which is part of the Accor group, is offering the Take That themed promotion at selected hotels close to venues on the tour such as Manchester, London and Glasgow.