ITV’s X Factor holds auditions on YouTube and Facebook

ITV’s flagship talent show The X Factor is holding auditions for its next series on YouTube and Facebook for the first time.

X Factor producers say the new audition process will allow more people to get involved with the show and will boost online engagement.

Budding singers and groups can now upload videos of their act online in addition to the regional arena auditions.

A shortlist of 50 videos will be highlighted on the official X Factor channel, with the top performances invited to perform in front of the judges.

Last month, X Factor chief Simon Cowell told ITV executives he would not be judging the UK version of the show this year, according to reports. Former Girls Aloud singer Cheryl Cole is also unlikely to be a UK judge this year, following her move to the US version of the talent contest.

The closing date for submissions is 17 May.

Last year’s series of the X Factor drew a peak audience of 12.6 million viewers on its return in August 2010.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here