JustGiving names first marketing chief

JustGiving, the online fundraising platform has named Romain Bertrand as its first head of marketing.


Bertrand will develop JustGiving’s marketing and supporter acquisition strategy to encourage new members to use the platform and the new products it plans to launch.

The organisation will also strengthen its marketing team with email marketing, social media and digital specialists.

Bertrand was previously head of acquisitions and partnerships at Photobox, and has held senior marketing positions at T-Mobile and Skype. He will report to the managing director Anne-Marie Huby.

Competition in the online fundraising sector has increased with the launch of BT’s MyDonate platform last month and Virgin Money Giving in 2009, which means Bertrand will be responsible for differentiating JustGiving and maintaining its market leading position.

JustGiving claims to be the UK’s largest online fundraising platform. More than 12 million people have used JustGiving to raise £750m for 9,000 charities since 2001.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here