HMV’s Graham Sim departs for Penguin

HMV’s marketing director Graham Sim has left the entertainment chain to join Penguin Books to work on brand strategy.

/a/x/e/hmv.jpg

At Penguin Graham will lead the children’s marketing and publicity team and develop the division’s brand strategy as well as developing new business models to keep Penguin in line with the “fast changing media landscape”.

The rise of tablet devices and e-book readers such as Amazon’s Kindle are changing the publishing industry and Amazon revealed earlier this year that sales of e-books outstripped paperbacks in the US for the first time.

Sim is credited with leading HMV’s Get Closer and Waterstone’s Feel Every Word brand strategies and introducing HMV’s loyalty programme HMVPure, which won the CRM award at Marketing Week’s Engage Awards last year.

There is ongoing speculation that HMV Group may sell Waterstone’s. Its founder Tim Waterstone and Russian investor Alexander Mamut are among those touted as possible buyers.

HMV has yet to name a successor.

A spokesman for HMV says: “Graham has made an exceptional contribution to HMV and more recently Waterstone’s in the five years that he has been with us. We do, however, understand the appeal that he finds in working with another iconic brand that has a rich heritage, especially given his passionate love of books, and he leaves with our sincere thanks and very best wishes.

Sim joins Penguin Books as creative director of its Children’s Division 24 June.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here