Nectar creates online fashion shop for retail partners

Nectar is launching an online fashion platform that will allow cardholders to shop and earn reward points with its retail partners in one place.

/n/s/v/Nectar.jpg

Nectar Fashion will launch with 30 retail partners including Kurt Geiger and Ted Baker, offering 500,000 women’s fashion products. A further 20 retailers will be added in July.

It is the first retail hub to bring together Nectar’s partners and will be followed by a menswear and childrenswear offering.

Marketing director James Frost says Nectar Fashion has been developed to “give Nectar cardholders more ways to earn more points and create an ongoing relationship”.

“It’s a way for Nectar to cover more of our members’ household spend and make our brand more relevant by helping them shop savvier,” he adds.

Nectar says that fashion is its fastest growing sector and its members already spend an average of £70 a month online on clothing and accessories.

The site will launch on 23 May and will offer a double points promotion on a number of retail partners including Debenhams, House of Fraser and All Saints, for the first six weeks.

To promote the launch, Nectar will run a digital campaign targeting fashion lifestyle websites such as Glamour.co.uk.

Nectar will also use its regular direct and email marketing channels and social media to raise awareness of the shopping hub.

Nectar Fashion allows users to personalise the homepage to suit their preferred retailers and brands and includes a MyWardrobe basket area to save items from multiple retailers before purchase.

The website, which uses the strapline “All the fashion and points you love, all in one place”, also includes a daily content feed featuring retailer-driven news that Nectar hopes will increase levels of engagement with cardholders.

Dedicated online shopping sites such as Asos and Brand Alley are seeing strong growth figures with the latter reporting a 101% rise in UK sales this week.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here