Nectar Fashion will launch with 30 retail partners including Kurt Geiger and Ted Baker, offering 500,000 women’s fashion products. A further 20 retailers will be added in July.
It is the first retail hub to bring together Nectar’s partners and will be followed by a menswear and childrenswear offering.
Marketing director James Frost says Nectar Fashion has been developed to “give Nectar cardholders more ways to earn more points and create an ongoing relationship”.
“It’s a way for Nectar to cover more of our members’ household spend and make our brand more relevant by helping them shop savvier,” he adds.
Nectar says that fashion is its fastest growing sector and its members already spend an average of £70 a month online on clothing and accessories.
The site will launch on 23 May and will offer a double points promotion on a number of retail partners including Debenhams, House of Fraser and All Saints, for the first six weeks.
To promote the launch, Nectar will run a digital campaign targeting fashion lifestyle websites such as Glamour.co.uk.
Nectar will also use its regular direct and email marketing channels and social media to raise awareness of the shopping hub.
Nectar Fashion allows users to personalise the homepage to suit their preferred retailers and brands and includes a MyWardrobe basket area to save items from multiple retailers before purchase.
The website, which uses the strapline “All the fashion and points you love, all in one place”, also includes a daily content feed featuring retailer-driven news that Nectar hopes will increase levels of engagement with cardholders.
Dedicated online shopping sites such as Asos and Brand Alley are seeing strong growth figures with the latter reporting a 101% rise in UK sales this week.