Samsung to give Smart TVs a push

Samsung is lining up a £7m cross-platform marketing campaign for its range of internet-connected Smart TV sets.

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The Smart TVs feature a 3D on-demand TV and movie service, web browsing, search and a dedicated app store.

Samsung has partnered with brands including Channel 5, BBC, YouTube and LoveFilm to offer catch-up apps for the range.

The TV manufacturer claims more than 3 million apps, which also include games and functional services such as Skype, have already been downloaded from its App Store, currently available on seven of its TV sets.

The campaign will include TV, print and digital advertising, PR and in-store promotion. It follows Samsung’s £8m 3D LED TV marketing push last year.

A TV ad, featuring a train journey where the windows represent Smart TV screens, will invite viewers to “experience the future of television”.

Samsung TV’s UK marketing director Guy Kinnell says: “This campaign signals our desire to continue our leadership commitment to the UK and create the Smart TV category.”

The campaign starts on 20 May.

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