Orange and Barclaycard first to launch contactless payment


Orange and Barclaycard have launched a mobile payments service that lets users pay for items via their phones at retail outlets including Eat, Pret A Manger and Subway.

The service called Quick Tap lets users pay for items up to the value of £15 in a single transaction by tapping their phones against compatible NFC readers.

Other telecom providers have NFC handsets close to launch. O2 will partner with Visa to deliver its “mobile wallet” contactless payment service in the second half of this year.

Quick Tap sees payments made through a chip in the device’s SIM card, which is connected to a user’s Barclaycard, Barclays debit or Orange Credit Card. Users can then transfer up to £100 to the device.

Users can activate the service via an app that is installed on their device and confirm payment by entering a secure PIN.

Pippa Dunn, Orange VP, says: “Orange Quick Tap is the first of its kind, a service that allows you to pay for everyday items just by tapping your phone wherever you see the contactless payment symbol.

The service launches officially today and will be available to all Orange customers using Quick Tap handsets.

The service will initially be available on Samsung Tocco Lite and Samsung Tocco Quick Tap handsets with other supporting devices to follow.

The launch will be supported by an integrated marketing campaign although exact details of its executions were not disclosed.

This story first appeared on For more digital stories and analysis from NMA click here now

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here