Freeview names marketing comms director

Freeview has appointed Guy North to define a new brand positioning for the digital terrestrial TV platform.


North has taken up the role of marketing communications director and is charged with deepening viewer engagement and build on its “successful British heritage”.

Digital TV switchover is heading to London in April 2012. Freeview customers will still need to retune their set-top boxes in order to receive the new signal.

North joins Freeview from Victim Support where he was executive director of marketing. He was responsible for developing a new brand positioning and launching the charity’s first ever national advertising campaign.

He also spent over ten years at the BBC, holding several senior marketing roles with responsibility for BBC Sport, BBC Vision and BBC digital channels.

North will report into managing director Isle Howling and will sit on the Freeview board.

Howling says: “Guy will play an important role in developing the relationship between viewers and the Freeview brand for post switchover era and to ensure our mass market proposition remains dynamic and competitive in a connected world.”

North replaces Sue Leach who is leaving the company to spend more time with her family.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here