Coca-Cola: Who drinks what?

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  • Find out what happened when Marketing Week went to Coca Cola in Atlanta in our cover feature, click here
  • To read about Coke’s dispensing machine which offers up to 125 options and collects customer data, click here
  • How Coke’s senior people learn about social media – to see a Q&A with marketing VP Wendy Clark, click here

  • Online exclusive: Coke CEO Muhtar Kent on global trends, click here

  • Online exclusive: An instinctive marketer – how a pharmacist founded Coke, click here

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