Diageo embarks on major company overhaul

Diageo, the owner of the Smirnoff, Guiness and Johnnie Walker brands, is reviewing its operating model and has overhauled its international business to focus on growth in emerging markets.

The company’s international divisions will be separated into two regions: Diageo Latin America and Carribbean and Diageo Africa.

The review also includes an employee consultation process in Europe, which could include significant job losses. Diageo’s European sales slipped 3% in the first half of its financial year.

Diageo International’s president, Stuart Fletcher, will leave the company as the result of the changes. It is not yet known whether he has a job to go to.

Chief customer officer Ron Anderson will also leave the business following the overhaul as Diageo reorganises its central sales and commercial organisations within the two new regional divisions.

Paul Walsh, Diageo CEO, says the regional variation in the pace of economic growth has created new opportunities for the company’s global business.

He adds: “In order to capture these opportunities Diageo  has begun a review of our operating model across the business to ensure that all our resources are deployed closer to the market and in those areas where the potential for growth is greatest.”

Walsh says a further announcement will be made in August as to the full extent of the changes.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here