Costa is Top Trumps

Rosie Baker is Marketing Week’s specialist on sustainability and retail.


Being a huge (and un-ashamed) fan of Top Trumps, I was more than a little bit excited when Marketing Week revealed its own very special edition of Top Trumps to celebrate the Marketing Week Engage Award 2011 winners.

It’s the game we all played in our youth. My own personal favourite was the dinosaurs, but more recently, I also bought the Royal Wedding edition.

The Marketing Week Engage Awards 2011 packs were handed out at the end of the Awards dinner at Grosvenor House on Tuesday night (24 May).

Each of the 24 winning brands feature in the pack and all have a ranking for the media channels, countries, sales increase, innovation and engagement factor of the campaigns.

Old Spice’s smell like a man viral in the Digital category can battle it out with the V&A museum’s Recode/Decode campaign in the Design category.

To bring the awards to a close, one brand trumped the rest to be named as our Brand of the Year, so well done Costa.

You can find the entire shortlist and winners here or in this week’s Marketing Week. Find out where you can pick up a copy in your local newsagents here.

Better start thinking about what to enter for next year…..

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