Eighties pop band Madness are the latest musicians to appear in beer brand Kronenbourg 1664’s “slow the pace” marketing campaign.
The band will be seen performing a slowed-down version of their 1980 hit “Baggy Trousers”. The ad was created by BBH.
The “slow the pace” campaign pushes the beer as a drink to be savored slowly. The Madness ads follow activity that featured rocker Lemmy performing high-octane hit Ace of Spades”.