Hot line-up for first summer 1-2-1 Digital Strategy Summit
Staff ReporterMarketing Week has secured a stellar speaker line-up for this summer’s 1-2-1 Digital Strategy Summit, featuring digital experts from Cadbury, P&G and BSkyB.
Marketing Week has secured a stellar speaker line-up for this summer’s 1-2-1 Digital Strategy Summit, featuring digital experts from Cadbury, P&G and BSkyB.
Google is being sued by Paypal for allegedly stealing its technology that turns smartphones into ’digital wallets’ following yesterday’s (May 26) launch of the ’Google Wallet’.
The Advertising Standards Authority has warned gambling advertisers that offers of “free bets” could mislead consumers and breach advertising rules.
Heineken has renewed its sponsorship of the UEFA Champions League, extending the deal until the end of the 2014/15 season.
Britvic is embarking on its biggest ever consumer sampling campaign for Lipton Ice Tea, following the rapid growth in the value of the “cold hot drinks” sector.
Tesco is preparing to launch an ad-funded TV show under its Real Food magazine brand as part of its commitment to helping customers eat healthily.
Thomson is targeting adults with the launch of the first child-free holiday resorts.
Consumer confidence has bounced back in May, marking its second largest jump ever recorded.
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
Heineken UK has signed a deal with Absolute Radio for its premium lager brand Kronenbourg 1664 to sponsor the station’s Sunday morning show.
Unilever has promoted Iain Potter to vice president of marketing for its home and personal care business in the UK and Ireland, including the Lynx, Dove and Surf brands.
BBC Worldwide has selected private equity firm Exponent as its prefered bidder for its magazines business.
German car marque Audi is launching a 3D ad starring two-time Le Mans winner Allan McNish in its latest ad that will broadcast during the Champions League Final. https://www.youtube.com/watch?v=1SWNcv52g8g The “A Day in the Life of an Audi Driver” ad was created by BBH, The multi-million pound integrated campaign will feature Audi UK’s first 3D […]
Orange has launched a Glastonbury-themed mobile app that lets festival-goers plan and share their experience.
The E-Privacy Directive, the law that applies to how website owners can use cookies to store user information, comes into effect today (26 May). Website owners will need to gain “explicit” consent from their users if they are to store their usage information and will need to provide “clear and comprehensive” information about why they […]