E-commerce must be multichannel
Michael BarnettA strategy of content and customer engagement on mobiles, the web and in store is crucial to successful e-commerce, an audience of marketers heard at Marketing Week’s 1-2-1 E-commerce Summit.
Month: May 2011
Supermarkets are starting to take social seriously
Rosie BakerTesco has bought online word of mouth agency BzzAgent just a month after Wal-Mart bought social networking firm Kosmix, showing that the sector is turning a corner in social media. Tesco’s latest acquisition follows its acquisition of online video on demand platform Blinkbox last month, just a d ay after CEO Philip Clarke outlined his […]
Dell sponsors third series of David Mitchell’s Soapbox
Jessica DaviesDell has signed up to replace Marketing Week Engage Award 2011 Winner Bulldog as the official sponsor for the third web-only series of David Mitchell’s Soapbox.
DMGT warns of “volatile and uncertain” ad market
Lara O'ReillyDaily Mail and General Trust (DMGT) warns of “volatile and uncertain” market conditions that will impact on its advertising revenue after posting an 8% rise in profit for the first half of its financial year.
Burberry results driven by brand vision
Branwell JohnsonBurberry has posted a pre-tax profit jump of 40% for its full year and says its “brand vision and values” helped drive the growth.
Costa steams ahead with Express brand
Rosie BakerCosta Coffee, which was named as Marketing Week’s Brand of the Year at the Engage Awards 2011 earlier this week, is rolling out its self service coffee brand Costa Express.
Imogen Thomas nets Paddy Power ad deal
Lara O'ReillyFormer Miss Wales and Big Brother contestant Imogen Thomas has signed up with Paddy Power for a campaign to promote its UEFA Champions League final offer.
Behind closed doors at the world’s most famous brand
Mark ChouekeRead editor Mark Choueke’s introductory leader here, click here To read about Coke’s dispensing machine which offers up to 125 options and collects customer data, click here Who drinks what? To see how the UK compares to the rest of the world, click here How Coke’s senior people learn about social media – to see […]
You can’t trust integrity and innovation
Mark RitsonIf the first sign of a totally bloody useless brand manager is a series of over-complex triangles, keyholes or concentric circles, the second confirmation can be found in the words being used to fill out the aforementioned chart. One of the greatest scandals in branding is the amazing homogeneity that most brand managers apply to […]
Secret Marketer on people moves
David CoveneyThe people issues are piling up at my place. This week I have had two surprises to deal with. The first was a lovely one and the second not so welcome. I could sense there was something in the air as I arrived back at the office after a few days out, and my suspicions […]
Culture club courting mass-market brands
Lou CooperBrands without a previous association with the arts have an opportunity to extend their sponsorship activity as Britain’s cultural community seeks a solution to lower levels of funding. ith the arts facing government funding cuts of up to £100m over the next four years, cultural organisations are turning to the private sector to plug the […]
‘In advertising we’ve a broad level of trust’
Michael BarnettResearch seen by Marketing Week reveals consumer advertising enjoys a broad level of trust, but marketers need to address areas of concern to ensure the trend continues.
The Co-op believes marketing is essential
Rosie BakerStrong marketing is essential to making the co-operative business model a realistic alternative to existing business, according to the Co-operative Group.
Tesco buys digital ‘word-of-mouth’ agency
Matthew ChapmanTesco has acquired digital world-of-mouth agency BzzAgent in a deal said to be worth $60m (£37m).
Kellogg’s moves into gaming
Rosie BakerKellogg’s is preparing to launch its first mobile gaming app to attract new fans to its Krave cereal.