The end of the road for last-click-wins?
Sean HargraveAffiliates are getting a fairer deal as new analytics redress the balance between last-click and content-rich marketing strategies.
Month: May 2011
Confused.com takes on Microsoft with personal finance tool
Lara O'ReillyPrice comparison site Confused.com is readying the launch of a free personal finance tool that the company says will “take on Microsoft Money”.
Diageo embarks on major company overhaul
Lara O'ReillyDiageo, the owner of the Smirnoff, Guiness and Johnnie Walker brands, is reviewing its operating model and has overhauled its international business to focus on growth in emerging markets.
Guinness launches cross-platform 1759 campaign
Marketing WeekGuinness has launched a cross-platform campaign using the 1759 brand to encourage users to go online and prepare for a night out.
F1 winner Sebastian Vettel signs as Infiniti brand ambassador
Pitch reporterJapanese luxury car marque Infiniti has signed Formula One World Champion Sebastian Vettel as its first global brand ambassador.
Innovation: Coke’s answer to the iPad
Marketing WeekFind out what happened when Marketing Week went to Coca Cola in Atlanta in our cover feature, click here Who drinks what? To see how the UK compares to the rest of the world, click here How Coke’s senior people learn about social media – to see a Q&A with marketing VP Wendy Clark, click […]
Coca-Cola: Who drinks what?
Marketing WeekFind out what happened when Marketing Week went to Coca Cola in Atlanta in our cover feature, click here To read about Coke’s dispensing machine which offers up to 125 options and collects customer data, click here How Coke’s senior people learn about social media – to see a Q&A with marketing VP Wendy Clark, […]
Profile: Wendy Clark
Marketing WeekFind out what happened when Marketing Week went to Coca Cola in Atlanta in our cover feature, click here To read about Coke’s dispensing machine which offers up to 125 options and collects customer data, click here Who drinks what? To see how the UK compares to the rest of the world, click here Online […]
Online exclusive: The origins of marketing – the Coca-Cola way
Marketing WeekFind out what happened when Marketing Week went to Coca Cola in Atlanta in our cover feature, click here To read about Coke’s dispensing machine which offers up to 125 options and collects customer data, click here Who drinks what? To see how the UK compares to the rest of the world, click here How […]
Online exclusive: The global trends that changed Coca-Cola
Marketing WeekFind out what happened when Marketing Week went to Coca Cola in Atlanta in our cover feature, click here To read about Coke’s dispensing machine which offers up to 125 options and collects customer data, click here Who drinks what? To see how the UK compares to the rest of the world, click here How […]
Public back ad spend budget for Government campaigns
Lara O'ReillyTwo-thirds of people in the UK believe advertising is vital to the success of government campaigns on issues of public concern, such as climate change and drink driving.
Marketing restructure for 118 118
Lara O'ReillyDirectory enquiry service The Number 118 118 is restructuring its marketing division and plans to appoint its first European marketing chief.
Levi’s opts for word of mouth approach for eco jeans
Rosie BakerLevi’s says big advertising campaigns are not the right way to promote its sustainability message and its new Water<less jeans brand.
The Co-op overhauls premium range
Rosie BakerThe Co-operative Group has overhauled its Truly Irresistible own label range in a bid to tap into the premium market.
Yahoo! email ad banned for promoting speeding
Branwell JohnsonAdvertising watchdogs have banned an online ad for BT Yahoo!’s email service because it could encourage motorists to drive recklessly.