Month: May 2011

smartphone

Smart ways to attract smartphone shoppers

Marketing Week

Sponsored feature: As mobile technology continues to accelerate, phones are quickly becoming indispensable shopping tools. Our research shows 45% of private (as opposed to business) smartphone owners in the UK use their phone as part of the shopping process, whether that’s researching a product or comparing prices. Twenty-eight per cent of those users have actually made a purchase on their phone, 52% of these within the past month, explains Ian Carrington, mobile advertising sales director, Google.

cut

Cutting through the hype

Marketing Week

Digital marketing is in a constant state of flux; the next wave of techniques and technologies appear before you’ve even had time to evaluate the last. So, to help you keep your strategy out in front, we’ve asked new media age’s experts in display, mobile, search and social media to cutthrough the jargon and pick out the crucial developments for success…

If only Coke could bottle its optimism

Mark Choueke

When I journeyed to Coca-Cola HQ in Atlanta, Georgia, to meet the people charged with growing the world’s most famous brand (see cover story), I expected three days of self-congratulating fanfare, celebrations and bunting. It was, after all, the eve of Coca-Cola’s 125th birthday. I also expected to have to negotiate my way through a […]

The dawn of the age of the customer

Michael Nutley

Over the years, plenty of companies have claimed to put the customer first. A much more interesting statistic would be how many have actually done so; how many managed to really live the values enshrined in the mantra “the customer is always right”.

book

From page to screen

Nicola Smith

With sales of its ebooks up 182%, publisher Penguin is seizing the opportunity to create a digital shop window that uses online communities and visual search to connect readers with its titles.

The best medicine for a sick baby and child chain is retail therapy

Ruth Mortimer

A failure to follow the basic rules of brand marketing best spells out what’s going wrong at troubled Mothercare. Never extend a flawed brand is one of the basic rules of marketing. But baby-and-child retailer Mothercare obviously hasn’t been reading its textbooks. It announced last week that it is planning to shut a third of […]

chair

Are you shopping comfortably?

Sean Hargrave

A fancy web offering is no use if customers drop out before they check out. Getting the online journey right is crucial, and new web analytics are helping brands do just that.

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Are your shoes too big to fill?

MaryLou Costa

Your boardroom may be doing a great job right now, but what happens when staff leave? MaryLou Costa asks an expert panel for their views on succession management and training. Marketing Week (MW): Should marketers focus on training to become better marketers, or seek development to prepare them for more senior roles? Michelle Keaney (MK): […]

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Boots is sitting pretty when it comes to home grooming

MaryLou Costa

Boots needs to be technologically clever to keep its position as the UK’s top beauty retailer. Boots ranks as the UK’s number one beauty retailer in last week’s Trends feature on exclusive Kantar Worldwide research, and I like to think that in many ways this is because of me. Well people like me, anyway. In […]

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