The controversial iHobo app launched by youth homelessness charity Depaul, had a huge impact on the charity’s awareness and attracted thousands of new supporters, but it could have been more strategic, according to the charity’s head of donor care.
The One brand, part of Global Ethics, is planning to extend its range of ethical products with two new launches in September, says its marketing and brand chief Ashley Stockwell.
HMV Group has reported a £122m loss for the year to April, hit by declining sales at its entertainment stores.
Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.
Specific Media has bought MySpace from NewsCorp for $35m (£21.9m) – a fraction of its peak value – deploying Justin Timberlake to front the social network.
Lloyds Banking Group has committed to increasing investment in products, loyalty programmes and mobile banking services across its brand portfolio in a bid to become the “best bank for customers”.
Television measurement agency BARB is rolling out a new meter to measure viewing on PCs, laptops and tablets, which will provide more accurate information about the increasingly digital TV audience.
Culture secretary Jeremy Hunt has given the green light to Rupert Murdoch’s NewsCorp to take full control of BSkyB, subject to a further public consultation.
The food industry is under fire for its “chaotic” attempts to self regulate “junk food” marketing to children.
The running theme through this year’s top performers of the Promise Index is offering customers the ultimate in making their lives easier, be it achieved through technology, product innovation and value-for-money service.
Coupled with the right insight, email marketing is an effective way of engaging existing and prospective customers with your brand. Marketing professionals discuss email marketing in a multichannel environment, including the role of social media and how to work effectively with data.
It’s feeling a little bit like a repeat of autumn 2008 on the high street. Each week seems to bring another swathe of administrations and store closure announcements. While this paints a pretty bleak picture, it seems that marketing and brands are playing a big part in the recovery strategies of struggling retailers. In the […]
From the danger of being a dysfunctional client and why FMCG firms should stop resisting change to the power of brand equity, Joe Tripodi shares all after 40 years in marketing.
Marketers that don’t take consumers’ growing use of messaging platforms seriously will quickly be left behind, as distinctions fade between conversations with friends and those with brands.
Marketers need to be able to read the cultural mood and fully understand their brand tone of voice if they want to tread the fine line between sparking conversation and causing offence, says Cheryl Calverley.
Tesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
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