Oxfam highlights global food crisis

Oxfam has launched a global marketing campaign to highlight the world’s looming food crisis.

OxfamGrow

The international aid organisation aims to set out a positive vision for the future in an effort to “inspire people to take action”.

Oxfam has launched the Grow campaign to support its “Growing a Better Future” report.

It says that progress in the fight against hunger is being reversed as demand for food is outstripping availability and billions of people are facing food shortages.

The report also claims that average crop prices are set to double in 20 years.

Oxfam is calling on world leaders to reform the global food system through regulation, food reserves and business practices to ensure that everyone has enough to eat.

The charity is also urging companies to shift to a business model “where profit does not come at the expense of poor producers, consumers and the environment”.

Oxfam chief executive Barbara Stocking says: “We are sleepwalking towards an avoidable age of crisis. One in seven people on the planet go hungry every day despite the fact that the world is capable of feeding everyone. The food system must be overhauled if we are to overcome the increasingly pressing challenges of climate change, spiralling food prices and the scarcity of land, water and energy. We must consign hunger to history.”

The Grow campaign, created by brand consultancy Wolff Olins launches today (1 June) across print and digital channels.

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