Oxfam highlights global food crisis

Oxfam has launched a global marketing campaign to highlight the world’s looming food crisis.


The international aid organisation aims to set out a positive vision for the future in an effort to “inspire people to take action”.

Oxfam has launched the Grow campaign to support its “Growing a Better Future” report.

It says that progress in the fight against hunger is being reversed as demand for food is outstripping availability and billions of people are facing food shortages.

The report also claims that average crop prices are set to double in 20 years.

Oxfam is calling on world leaders to reform the global food system through regulation, food reserves and business practices to ensure that everyone has enough to eat.

The charity is also urging companies to shift to a business model “where profit does not come at the expense of poor producers, consumers and the environment”.

Oxfam chief executive Barbara Stocking says: “We are sleepwalking towards an avoidable age of crisis. One in seven people on the planet go hungry every day despite the fact that the world is capable of feeding everyone. The food system must be overhauled if we are to overcome the increasingly pressing challenges of climate change, spiralling food prices and the scarcity of land, water and energy. We must consign hunger to history.”

The Grow campaign, created by brand consultancy Wolff Olins launches today (1 June) across print and digital channels.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here