Tesco Clubcard creates hype with “flash sales”

Tesco has introduced Groupon-style limited time promotions as part of its Clubcard reward programme.

TescoClubcard

Clubcard members can exchange reward vouchers for up to three times face value, so that £5 in Clubcard vouchers could be worth up to £15 as part of a limited time deal.

Tesco’s “flash sales” are not daily, localised deals such as those offered by Groupon and do not require a specific number of people to buy them, but are promotions that run either until the product runs out or until the time ends.

The supermarket is working with multi-channel technology firm IVIS Group to offer “flash sales” that count down the time left for customers to take advantage of the offer or how many products left to claim.

Emma Lawrence-Jones, Clubcard marketing manager at Tesco says: “The count-down functionality adds an element of excitement and hype to our Rewards promotions for customers

“Customers can see stock levels counting down in real-time as the products are being sold. This helps creates a ’me too’ effect with others rushing to get their hands on the great deals.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here