Coco de Mer and Kuoni to back ‘sexier’ Saga

Kuoni and erotica boutique Coco de Mer are amongst the debut commercial partners for the launch of high50, a ’sexy’ online alternative to Saga.

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The high50 online publication, conceived by ad agency Beta targets people “who believe life begins at 50” with content including editorial, special offers and celebrity contributions.

The founders say the publication was set up because “it’s high time there was a sexy, cool, interesting and relevant alternative” to Saga.

Users who register to be part of high50 will be given access to exclusive promotions and discounts with the site’s commercial partners, including Champneys spa resorts, The AA, Coco de Mer and luxury travel operator Kuoni.

Former Sunday Times style editor and author Tim Willis will edit the new site.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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