Sony unveils PlayStation Vita

Sony has unveiled its latest handheld console, the PlayStation Vita, as it bids to make up the handheld gaming ground it is losing to smartphones, tablets and Nintendo.

/m/w/m/psvita160.jpg

The PlayStation Vita is the successor to the Sony PSP and comes with new features including a touchscreen, rear touchpad, WiFi and 3G connections and dual cameras for augmented reality gaming.

Sony has priced the new console at $249 (£150) for the WiFi only version in the US, the same price the Nintendo 3DS was launched at earlier this year.

Telecoms giant AT&T will be the exclusive carrier for the device in the US. UK details have yet to be confirmed.

Scott Steinberg, VP of product marketing at Sony, says on the company blog: “By blurring the lines between interactive entertainment and reality, our goal was to design a device that offered a revolutionary combination of rich gaming capabilities and social connectivity, bringing users closer to each other and closer to their gaming experiences wherever they are.”

Sony also used the announcement, at the E3 gaming show in Los Angeles, to apologise for the hacks on its PlayStation Network that led to tens of millions of customer details being compromised.

President and CEO of Sony Computer Entertainment of America said: “I want to apologise personally and on behalf of the company for any anxiety we have caused.”

He added that network activity has now been 90% restored.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here